What is JSON-LD schema markup?

JSON-LD is a script block that describes your page in schema.org vocabulary so search engines can understand it and, when eligible, show rich results.

Will schema markup guarantee rich results?

No. Valid markup makes a page eligible, but Google decides whether to show rich results. Since 2023, FAQ rich results appear mainly for authoritative government and health sites.

How do I test my schema?

Paste your URL or code into Google's Rich Results Test or the Schema.org validator after adding the script to your page.

Schema Markup Generator

Processed in your browser

Generate JSON-LD structured data for FAQ, Article, Organization, and Product pages.

Question 1

Question

Answer

Question 2

Question

Answer

JSON-LD script

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Is Toolstik free?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. Every tool is free with no sign-up."
      }
    }
  ]
}
</script>

Paste the script into your page's <head> or body, then validate it with Google's Rich Results Test. Only mark up content that is visible on the page.

What this tool does

Generate JSON-LD structured data for FAQ, Article, Organization, and Product pages.

Features

FAQPage schema
Article schema
Organization schema
Product schema with offers
Copy-ready script tag

How to generate JSON-LD schema markup

Pick a schema type: FAQ, Article, Organization, or Product.
Fill in the fields—required fields are marked with *.
Copy the JSON-LD script and paste it into your page.
Validate the page with Google's Rich Results Test.

Example: one FAQ item

Input: Q: Is Toolstik free? A: Yes. Every tool is free with no sign-up.
Result: {"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Is Toolstik free?",…}]}

Common uses

Add FAQ markup to support or product pages.
Describe articles with author and publish dates.
Mark up product price and availability for e-commerce pages.
Declare your organization's logo and social profiles.

Supported formats

FAQPage
Article
Organization
Product

Limitations

Markup must match visible page content to comply with Google's guidelines.
Eligibility for rich results is decided by Google.

Privacy

Schema is generated in your browser.

Frequently asked questions

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